THE COMPANY

  • HQ Located in Costa Mesa, California
  • Business founded 2007
  • Authorized & Integrated Sourcing Partner for INGRAM MICRO & TECH DATA
  • Authorized FBA AMAZON PRIME & SELLER FULFILLED PRIME
  • Proprietary OPTIX AUTOMATION PLATFORM
  • CRN Solution Provider 500
  • Inc 500 Fastest Growing Companies
  • QC Expertise
  • E-commerce capabilities
  • Existing sales infrastructure for distribution and resellers
  • Extensive existing supplier network in secondary market

LEADERSHIP TEAM

LARRY WENG

Chief Executive Officer

Larry is responsible for the overall direction, success, and vision of Phelps United LLC and its three business units.  In 2008, Larry founded PNH Technology.  In 2018, PNH Technology acquired Sourcing Solutions and merged to become Phelps United LLC. With this merger, OmniChannel Distribution was created.  Larry and his team are building a new distribution platform that enables technology manufacturers to efficiently sell through their distribution partners and online marketplaces like Amazon.  His goal is to create a holistic distribution platform that minimizes channel conflict and maximizes brand equity.

Larry graduated from the University of California Los Angeles (UCLA) with a bachelor’s degree in Psychology.  He is also a proud member of Vistage Worldwide. Larry enjoys playing beach volleyball, surfing, snowboarding, and spending time with his family.  He is passionate about investing in people and watching them grow and develop.  Larry believes that Life is a Journey, and you should Enjoy the Ride!

ADAM SHAFFER

President

Adam is a pioneer in technology eCommerce with over 30 years of experience at industry-leading companies.

Previously, Adam was PCM’s Executive Vice President of Brand and Product & Partner Marketing.  Adam is a veteran of the IT industry and has held several senior positions including EVP of Worldwide Marketing and Operations at MicroWarehouse; VP of Brand Development for Dennis Publishing/Maxim Magazine; CEO for eCost.com, where he was responsible for its successful spinoff and IPO and CEO for LWS Media, a BPO and Web Design/Development services organization with over 850 employees worldwide.

When Adam has some spare time, you will find him spending time with his wife and his two beautiful daughters.

CHRIS RAUB

Chief Operations Officer & Executive Vice President of Sales

Chris is responsible for all internal operations, sales strategies, customer relations, and new business development, within Phelps United and its three business units.  In 2012, Chris joined PNH Technology, as a Sales Executive and Partner. Chris was in integral part of the PNH Technology and Sourcing Solutions merger in 2018.  When Larry asked if he thought the merger was a good idea, Chris’s response was, “It’s a no brainer”, and the rest is history!  Chris is excited about the Omnichannel Distribution platform, and what it has to offer as it helps our manufacturers sell their products through both distribution partners, and online marketplaces like Amazon.  Chris’s extensive knowledge in fulfillment, vendor relations, customer service, and process development has been instrumental in pushing this vision forward to its success.

During a career that spans almost two decades, Chris has established himself as a key partner at Phelps United.  His journey began with his passion for learning and his strong interest in the ever-changing world of IT and distribution, and he has loved every minute of the ride.  Whether it is the newest gadget, or how to master his backyard grill, you can count on Chris to have some knowledge and understanding of how it all works.  Chris is a California native and enjoys spending his free time traveling in his RV exploring the world with his wife, and two beautiful daughters.

LLOYD SEELEY

Chief Technology Officer

Lloyd joined the company as an original team member in 2010, and has more than 20 years of extensive hardware and software experience including planning, design and deployment of technical platforms, networking, product engineering, quality control, production management and operations.

Prior to joining Sourcing Solutions, Lloyd served as the owner and operator and consultant of a technical consulting firm to small and mid-sized businesses, where he streamlined processes in production, and operations by translating business needs with technology solutions. Lloyd also served as the MIS Director at the world’s leading independent distributor of data-center products.

Lloyd‘s education and experience draws from advanced information technology training and hands-on experience.

Lloyd enjoys, hockey, photography, reading and spending time outdoors with his wife and beautiful daughter.

BLAKE BRITO

Director of Business Development & Strategic Relationship

Blake is responsible for growing the company’s business by increasing revenue, managing the relationships of active partners, and identifying new strategic partnerships, while building the company’s brand throughout the Channel.

Blake has a very diverse background with over 10 years of experience in the Channel. Blake has held leadership roles with Cyber Power Systems (USA) where he was responsible for managing a team of Field Representative and Account Executives, the overall strategy and profitability of the DMR Division, and building strong relationships throughout. During this time, he built partnerships with many strategic accounts within DMR where they experienced explosive growth, improved profitability, and established the brand as a true player in the commercial space. Prior to this, Blake worked for TigerDirect Business where he was responsible for managing a portfolio of key vendors and categories responsible for generating top revenue/margin for the company across all business units: Retail, Web, and B2B. Blake has established himself as a “fast-riser” in the Channel industry who brings a wealth of knowledge to the team.

In Blake’s spare time he enjoys spending time with his two little boys, enjoying an active lifestyle, and is an avid fan of all sports. Blake is a true believer of living/enjoying life to the fullest, and making things happen daily in all areas of life. “Twenty years from now you will be more disappointed by the things you didn’t do than by the things you did.” – Mark Twain